Alita D’souza

Chief Chatter & Brand Warrior
Co-Founder

A PR professional, Alita D’souza chose to start FurBuddies for pet parents and pet lovers alike. With
stylish apparel, comfortable beds, essential accessories, and home décor items for pet lovers, FurBuddies
is everything Alita wanted as a dog mom for her constant companion – Buddy. A women-owned and
operated business, Alita and her partner Manisha Shah, chose to create FurBuddies in complete sync
with Indian ethos, and hence all the products from FurBuddies are locally created by artisans and are
authentically made in India. A fun-loving, jovial-natured woman, Alita has a keen design sense, and has
designed a variety of products herself and collaborated with designers to achieve what she believes best
translates the essence of FurBuddies. Built with love, support, and the drive to curate the best products
for pets and pet lovers, Alita D’souza aims to bring Furbuddies’ motto to the world – Home-grown and
Heart-made.

Manisha Shah

Jack of All Trades & Chief Product Officer

Co-Founder

Donning a hat with many feathers, Manisha Shah has experimented with plenty of avenues. As the
founder of a toy library, an ad agency, and a designer, the undying curiosity and desire for innovation is
a fire that burns bright in her heart. Currently, in the second innings of her life, Manisha circled back to
being a designer after dabbling in start-ups and business forward ventures. Along with her enthusiastic
partner, Manisha founded FurBuddies accidentally, but by fates design. She soon realized that while
there are multiple brands out there, there are very few that truly cater to dog-parents' needs. With Alita
bringing in the insights, being a dog parent herself and Manisha bringing in her expertise in design and keen business acumen, FurBuddies is their glorious brain-child, made with a whole lot of love, and all
heart. Handling the entire production line of FurBuddies, Manisha is often found surrounded by local
artisans creating the products she knows, will make your heart and your furbuddy happy.